Rally Magazine

EDITOR + WEB DEVELOPER : BAYA OU YANG

CLIENT: RALLY MAGAZINE

Rally is more than a magazine—it’s a multimedia platform that uses storytelling for activism, diving deeper into the stories historically left out of the conversation. Expanding empathy, one issue at a time.

As the Creative Director for Rally Magazine, I have shaped its brand and multimedia presence from concept to execution. I developed a modern, playful brand for Rally that speaks to its target audience, combining art direction, engaging layouts, and cohesive digital design.

Rally’s website reimagines the experience of a physical magazine in a digital format, with interactive features and a seamless, user-friendly interface that immerses readers in each story.

My work with Rally reflects a commitment to making complex narratives accessible, fostering empathy, and driving social change through an innovative magazine experience.