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CLIENT: RAISE THE AGE
The Raise the Age campaign is a national initiative advocating to raise the age of criminal responsibility to at least 14, with a focus on alternatives to incarceration.
I led the project to re-design the Raise the Age campaign website. This included optimising the UI for the campaign’s website, crafting a seamless user journey to draw attention to the campaign’s key call to actions.
I also worked with a web developer to design and produce an interactive map, visually representing alternatives to youth incarceration across Australia.
I designed nationally distributed branded content that helped gather over 100,000 signatures from across Australia, delivering a powerful message to Parliament and amplifying public support for the campaign.
